Six Factors of the LIFT Model for Conversion Rate Optimization

SEO CompanyScotland A company’s conversion rate (the percentage of web visitors that complete a desired action such as making a purchase or signing up for your newsletter) has a significant impact on customer acquisition, retention and overall profitability. Property management Dundee Mastering CRO is challenging, but when armed with the right tools and methodologies it can become a systematic and manageable process. Learn how to apply the LIFT Model, a popular framework used for evaluating digital experiences and defining A/B test hypotheses. Value Proposition Conversion Rate Optimization (CRO) is a data-driven framework of evaluation, analysis, and frequently A/B testing to remove obstacles from your online property — like a landing page, form, or e-store — so more of your visitors take the desired action. It’s an advanced technique aimed at plugging the conversion leaks that can lead to decreased profitability and a poor customer experience. Dr Drain Services Creating a strong...